Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

The company reported 325 million paid subscriptions in its fourth quarter across consumer services, which includes YouTube ...

The company said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million users three months earlier.

Giant YouTube revenue from advertising and subscriptions passed $60 million last year while ad sales for the latest quarter ...

While Alphabet beat expectations in its cloud and broader advertising businesses, it came up short with YouTube. Alphabet ...

Kim Larson, global managing director and head of creators at YouTube, said the Google-owned video platform is planning to ...

Alphabet (GOOGL) reports Q4 results today. As a major player in digital advertising and AI, Google's earnings are a key ...

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

For the first time ever, Alphabet revealed exactly how much revenue YouTube generates. The figure is staggering.

YouTube’s annual revenue ballooned past $60 billion in ads and subscriptions.

Google says it has started enforcing its YouTube Premium requirement for background playback on mobile.

YouTube continues to vacuum up digital advertising dollars, mostly at the expense of traditional TV ad budgets, notching its biggest-ever ad sales number to date for the fourth quarter of 2025.