New York – February 4, 2026 – Ad supported television represented 74.2% of overall TV viewing in the fourth quarter 2025, ...

Anyone watching Caleb Williams’ desperation fourth-down touchdown pass in the divisional round knew how improbable a play it ...

Manchester United made it three wins in three games under Michael Carrick, with Chelsea also hoovering up a trio of league ...

It unlocked for sports -- the NFL, ‘Sunday Night Football” -- all the undercounted viewers under that old panel-only approach,” said Jorge De La Rosa, NBC Sports’ SVP/research. “Generally, it’s great ...

The NFL is no stranger to innovation. Over the years, teams have adopted new strategies, technologies, and data-driven ...