Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...