Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Launching and managing a small business offers a complicated mix of challenges and rewards. National Entrepreneurship Week, ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

Social media treats bread tags like a cheat code for freshness. The industry uses them for something far more practical.