Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the ...

The world of web behavioral tracking is a mess. Advertisers are eager to make it more effective, governments want to regulate it, and web users are generally horrified of its potential. But out of ...

Learn about sneaky browser tracking tricks and key browser tracking prevention tips for online privacy 2025—stay ahead with internet safety tips. Pixabay, Simon Browser tracking remains both a ...

Courts are increasingly dismissing data breach and web tracking class actions due to a lack of standing. The case law emphasizes that plaintiffs must demonstrate a concrete and particularized injury ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Republished on February 8th with new analysis into Google’s tracking ...