Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...
Kaltura, the AI Video Experience Cloud, today announced that it has been named as a Notable Vendor in Forrester’s ‘Virtual ...
Virtual events have been around for a number of years, but only relatively recently have companies really started to realise their true potential. By Lilah Walker, international director of events, ...
Cvent's VP of product management, McNeel Keenan, lifts the curtain on the company's investment strategy and explains why its latest acquisitions shouldn't come as a surprise.
The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...
B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...
Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...
In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...
Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...
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