Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

To many, URLs are just seemingly inconsequential addresses to webpages. However, how you structure URLs for SEO matters. They may seem less important than the title and heading elements but URLs can ...

Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, ...

Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report "to make it ...