Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

A developing pilot project titled the “University of Arizona Extended Reality Initiative” aims to promote anti-racism using immersive experiences and augmented reality. According to Bryan Carter, ...

While the world’s hi-tech policy attention (including mine) has been focused on generative artificial intelligence (AI), the closely related technology of advanced virtual reality — I’ll call it Total ...

Immersive virtual reality—digital technology that allows a person to experience being physically present in a non-physical world—seems to ease the pain and distress felt by patients with cancer, ...

I crawled through a vent with a loaded weapon in hand, hoping a creature wasn’t waiting up ahead. There was a clang in the vent behind. I panicked, spun around to face what was coming, and bumped my ...