Amazon is making another major shift in how it approaches grocery retail, and this time the focus is getting tighter. The ...

Amazon is testing new shopping and health assistants as it dives further into generative artificial intelligence. One feature, called Interests AI, prompts users to enter conversational search queries ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a ...