E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

The social media is a strong advertising medium. They enable brands to reach their prospective customers in a dynamic manner.

As advertising channels become increasingly saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now ...

YouTube can be a powerful tool for helping you bring your tech product from concept to reality. You may have a great idea but no money, and you plan to use the planform to raise awareness for your ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Target’s creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, partnered to create the campaign, which draws inspiration from user-generated content Target customers ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...