Psychological and media research shows that people tend to recall items at the beginning and at the end of a list better than they recall items in the middle. This is known as the serial position ...

Let’s say you want to try to sneak something past a person, but don’t want to take the rap for it if you’re caught. You need to make use of the serial position effect. The effect reveals how our ...

Giving a presentation isn’t just standing at a podium reading a list. If you want to convey your information well, organize it so the most important stuff is told first, and also last. As business ...