It’s essential to think about where you want to go with your PPC efforts and how they align with your firm’s larger objectives. Consider the following categories: Once you’ve identified your goals and ...

Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). In fact, these ads are what helped to generate the bulk of ...

Pay-per-click (PPC) advertising is not just the marketing flavor of the week. It promises to be a very profitable way to get prospects to Web sites for a long time to come. It is direct marketing at ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity marketSeattle, Washington, United States, ...

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...