Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...
In their recent article in Journal of Clinical Oncology, Soni et al 1 compared findings from randomized controlled trials (RCTs) in oncology with analogous observational comparative effectiveness ...
Research suggests that observing others' decision-making can teach people to make better decisions themselves. The research tested the effectiveness of a new debiasing training strategy and reports ...
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