Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Production is shifting ...

Instead of just assembly, Google plans to bring its New Product Introduction (NPI) process, the most complex stage involving ...

The webinar chronicles a cooperative study with Mentor Graphics to observe and review Optimum's existing business process model used for new product introduction. Throughout the study, process areas ...