With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...