Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities and enhancing brand loyalty.

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

An inability to connect with customers is a big part of the problem for companies that find themselves lost in the undifferentiated middle. In a PwC consumer survey (pdf), 73 percent of respondents ...

In today’s highly competitive business environment, differentiation is often critical to success. For many leaders, it tops the list of concerns: Nearly 40% of CEOs surveyed for the University of ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...