Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

In this special guest feature, Craig Soules, Founder & CEO of Natero, discusses how customer analytics helps customer success teams identify improvements to their product, process, and marketing and ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Customer service and support leaders cited customer data and analytics as their top priorities for achieving organizational goals in 2023, according to a survey from Gartner. In the survey, 84 percent ...