Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Data is everywhere. Companies today have access to more data about their customers and products than ever before. In some cases, it’s an almost overwhelming amount of information. In fact, most ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...