Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

As the retail sector grows increasingly reliant and focused on data and artificial intelligence (AI), it’s essential that retailers understand exactly how first-party data analysis can be crystalized ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

As noted in last week’s Advanced TV Insider, a new report lays out the progress and remaining hurdles for free, ad-supported streaming services (FASTs). The report, authored by TVREV’s Alan Wolk and ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an ...