New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...
“NAVIK Concept Test totally automates the market research process to make it simple and fast — yet it's highly sophisticated and customizable to unique business needs,” said Dr. Anil Kaul, CEO of ...
Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...
TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...
Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...
UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...
ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...
Cummins Inc. CMI recently commenced testing a hydrogen-fueled internal combustion engine (ICE). The proof-of-concept test will help boost Cummins’ existing technology dominance in gaseous-fuel ...
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