Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...

Sales techniques are vital in boosting your revenue, supporting customers, and raising your business profile. Because 71% of buyers want to hear from sellers early in the buying process, cold-calling ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't ...

Cold calling is still a widespread outreach strategy for many businesses today. But the process has become much harder over the past few decades. People now are less receptive and more resistant to ...

It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...