WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

Understanding what your competitors are doing can help your business, especially as you're getting your footing: They may have approaches that gain traction well with their audience that you can also ...

Your business involves many inner workings to operate successfully, but most people don’t see any of that—they just know the brand you present to the market. It makes sense, then, that your brand must ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. It’s a challenging time to be an ...

Raanana, Israel, April 02, 2025 (GLOBE NEWSWIRE) -- Polyrizon Ltd. (PLRZ), a biotech company specializing in innovative intranasal hydrogels, today announced that it has entered into an agreement with ...

CAA‘s licensing and consumer products division CAA Brand Management said Wednesday that it has reached an agreement to acquire brand licensing agency Beanstalk, a deal the company says will create the ...