Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Mark Zuckerberg, Larry Page and Jeff Bezos are some of our generation’s archetype visionary founders. What might be less obvious is that they are arguably the best applied behavioral scientists ...

Key points Public health messaging can be improved by behavioral science modeling. New approaches extend and go beyond prospect theory. Artificial intelligence in the form of reinforcement learning is ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

Several years ago, Christian Rutz started to wonder whether he was giving his crows enough credit. Rutz, a biologist at the University of St. Andrews, in Scotland, and his team were capturing wild New ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

People adopt different social behavior depending on the context they're in. A deeply generous friend may be a cutthroat colleague, for example. Using a game theory framework, researchers find that ...